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Full Description
Zero Complaints: The Path to Continuous Value Creation is the ONLY book that lays out the importance for organizations to ensure their customers do not have a need to complain and share their frustrations with other customers.
The book shows why customers complain and how these complaints create huge problems for organizations, including limiting their growth, increasing unnecessary costs, contributing to customer churn, and upsetting employees. The book also calculates the enormous costs of complaints that can be saved in a Zero Complaints world. The book then goes on to describe processes and technologies that can identify and address the underlying reasons for those complaints, as well as the organizational changes required and mandated to provide continuous improvements.
In addition to providing a series of how-to recommendations, the book also includes a wide range of examples from many companies and organizations around the world that have successfully embarked on the path to achieving Zero Complaints, using the Zero Defects learnings and going towards Zero Problems. This book will change management thinking.
Contents
Chapter 1: Introduction: Seeking the Zero. Chapter 2: Why do People Complain? Complaint Management is better than Complaint Handling. Chapter 3: Are Complaints being Rectified? Chapter 4: Zero Complaints? No Problem! Chapter 5: Costs and Returns of Zero Complaints. Chapter 6: Companies Should Ask: Is this Complaint Rectification Cost Avoidable? Chapter 7: Use Existing Techniques to Move Towards Zero Complaints. Chapter 8: Implementing Zero Complaints. Chapter 9: Technologies to get to Zero Complaints. Chapter 10: Getting to ZERO: Where to Go From Here. Chapter 11: The Way Forward: Rx for Zero Complaints. APPENDIX I: Costs and Returns. APPENDIX II: More on Customer Circles. Appendix III: Circle of Promises. Appendix IV: Value Creation.
