Full Description
It is widely acknowledged that creativity is emerging as one of the most important sources of economic growth. This book investigates the varied forms of the creative and cultural industries including the arts, culture, film, design and other related fields.
In this book, the chapters showcase new research insights into the recent growth of the creative and cultural industries, which can be located across the intersection of the arts and humanities, business studies and social science disciplines. The contributors provide rich empirical insights about the creative and cultural industries of, related to and connected with South Asia, both from across its diasporas and from around the world. This includes a variety of illustrative examples of creativity from the Bollywood film industry, to the growth of the creative sector in countries like the UK, India and Bangladesh, making the book an engaging read for anyone who is interested to learn more.
Using contemporary and fresh examples from South Asia and its diasporas, South Asian Creative and Cultural Industries offers new research perspectives on a growing and important region of the world. This book was originally published as a special issue of the South Asian Popular Culture journal.
Contents
1. South Asian creative and cultural industries: Introduction 2. Beyond the creative class, mapping the collaborative economy of Bangladeshi creative industries: Case study of Oitij-jo 3. What 'value' South Asian arts in Britain? 4.The Production of Ek Tha Tiger: A marriage of convenience between Bollywood and the Irish film and tourist industries 5.'New Bollywood' and the emergence of a 'Production House' culture 6. Optimize the contribution of design to innovation performance in Indian SMEs - What roles for culture, tradition, policy and skills? 7. Envisioning the future: Financialization and the Indian entertainment industry reports 8. Bahrisons New Delhi: Commerce and creativity in Khan Market 9. Impacts of funding in digitising the Bangladesh Film Industry: Challenges ahead 10. Creative enterprise from the medieval to the modern period: Alternative perspectives.
