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Full Description
A nation's economic success depends on the capacity of its companies and trading organizations to develop business relationships, trade and do business in the international arena. Doing business across borders subtly changes the processes and skills the successful manager needs. Cultural, social, geographic and legal factors serve to complicate the picture. The mantra for managers today is think global, act local. In this handbook the authors concentrate on the big developments that currently are happening at an international level. They consider how managers operating in the global business landscape must change what they do to create advantages and remain competitive. The Global Business Handbook is based on the structure of the very successful IÃ�€�SEG International School of Management's programme on international management. It includes a global focus, backed by the latest research on different aspects of international business carried out in different parts of the world.
Contents
Contents: The 8 dimensions of international business, David J. Newlands and Mark J. Hooper; Dimension 1 International Perspectives: International business - operating abroad, David Trigg and Marie C. Trigg; International strategy management, Mark J. Hooper; International business ethics, David Kimber and Fran Siemensma. Dimension 2 Relationship Management: Inter-firm collaboration and partnering: a key competence to satisfy demand, Maria Veludo; International negotiation, Brooks C. Holtom. Dimension 3 Supply Chain Management: Social and environmental management, Mark J. Hooper with Alkiviadis Tromaras; Managing mergers and acquisitions, Zoltán Antal-Mokos; Supply chain management, Douglas MacBeth; International purchasing management, David J. Newlands; Reverse logistics, Isabel Fernández. Dimension 4 Regional and Country Specific Differences: Human resource management's relationship to company performance, Nada Zupan; International human resource management, Hedley Malloch; Employment relations in a global networked economy, Sandra Jones; Human resources management practices within Japanese companies, Peter Firkola. Dimension 5 Marketing and Sales: Doing business in Western Europe, Simon A. Mercado; Doing business in NAFTA, Coral R. Snodgrass; Direct marketing - a global perspective, Tim Lyons; Retail merchandising and sales promotions, Mayo de Juan Vigaray and Beyza Gültekin; Services marketing: an overview and relational approach of the B2B setting, Ruben Chumpitaz and Nicholas G. Paparoidamis. Dimension 6 Cost Management: Strategic cost management, Roby B. Sawyers; Strategic management of not-for-profit organizations, Steve Molloy. Dimension 7 Innovation and Quality: The quality management situation - an introduction, Kevin Laframboise; Technology and innovation management, David J. Newlands; Managing knowledge strategically, Sandra Jones; Tacit knowledge and implicit learning, Keith Dawes. Dimension 8 Business Transformation: Service operations manageme
