Full Description
This ninth edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.
The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From news media to video games and social networking to mobile platforms and streaming, it provides students with the tools they need to understand and critique the media they encounter and consume. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, television and video streaming, and video game industries. This new edition includes critical expanded coverage of social media economies, cross-border media issues, the rise of 'news' influencers and subscription platforms, and the growing use of predictive and generative artificial intelligence, as well as brand new case studies and updated figures, tables, and pedagogy, including key terms and further activities.
Media Today is an excellent introduction to the world of media in the digital age, perfect for students seeking a solid grounding in media studies. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom.
The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor's manual.
Contents
Preface
How to Use This Book
Acknowledgments
To the Student
Part I
The Nature and Business of Media
1 Understanding Mass Media, Convergence, and the Importance of Media Literacy
2 Making Sense of Research on Media Effects and Media Culture
3 The Business of Media
4 Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications
5 Controls on Media Content: Government Regulation, Self-Regulation, and Ethics
Part II
The Media Industries
Preface: The Forces Driving Convergence in Media Industries
6 The Internet Industry
7 The Book Industry
8 The News Industry
9 The Magazine Industry
10 The Recording Industry
11 The Audio Industry
12 The Movie Industry
13 The Television Industry
14 The Video Game Industry
Epilogue
Notes
Index
