企業の気候変動コミュニケーション Corporate Communication about Climate Change : Villains, Victims, and White Knights

Thaker, Jagadish

Routledge（2025/07発売）

• 製本 Hardcover:ハードカバー版／ページ数 126 p.
• 言語 ENG
• 商品コード 9781032818436
• DDC分類 658.45

Full Description

Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process.

Focusing on extensive academic research, business reports, case studies, and best practices from around the world, this book offers a practical guide to effective strategies in corporate climate change communication, including leadership communication, rebuilding public trust amidst greenwashing scandals, and engaging stakeholders with business action on climate change. The book provides new directions on the role of social media influencers, artificial intelligence, and big data in enhancing transparency in business actions and effective communication with key stakeholders.

This book is an essential read for students, scholars, and professionals interested in the emerging fields of climate change communication, strategic communication, and related areas of sustainability and Environmental, Social, and Corporate Governance (ESG) communication.

Contents

1. The Impact of Climate Change on Business Operations and Reputation

2. Business Communication About Climate Change

3. Public Responses to Corporate Communication on Climate Change

4. Climate Change Policy and Regulation

5. Effective Strategies in Corporate Communication About Climate Change

6. Future Directions