Full Description
Grounded in strategic thinking and social science research, this textbook empowers students to confidently navigate skillful and effective science communication.
Developed by leading science, health, and risk communication scholars, the book provides a clear, research-informed approach to communicating with audiences across the scientific community and broader society. Readers explore how to put theory into practice through classroom-tested activities, international real-world examples, and thoughtful practice-oriented assignments. These tools help students to create audience-centered communication strategies, build habits of ethical and intentional engagement, and engage with a wide range of audiences, ultimately developing greater alignment between science and society. It prepares students to be more effective communicators and works to define science communication education by integrating practice with evidence and reflection.
This text is ideal for graduate and upper-level undergraduate courses, especially in Science, Technology, Engineering, and Math fields and is an essential resource for the next generation of science communicators.
Online resources such as training activities, further reading, videos and a test bank are available at www.routledge.com/9781032797335.
Contents
Introduction: Why Should Scientists Communicate? Section I: Strategy, Research, and Audiences 1. Why Are You Communicating? Starting with Strategy 2. Zooming in on Strategy: Unpacking Goals and Objectives 3. Who's Your Audience? Section II: Building Your Communication Muscles. Key Tactics, Competencies, and Skills for Science Communication 4. Designing Effective Messages 5. Tell Me a Story! 6. The Role of Visuals in Science Communication Section III: Channels 7. Communicating in Person 8. Communicating in Writing 9. Communicating through Social Media 10. Communicating with Journalists and Media Professionals 11. Communicating with Policymakers 12. Communicating Through Events 13. Communicating on Teams 14. Conclusion: Ethical Considerations and Encouragement to Practice
-
- 電子書籍
- 金色の文字使い8 ―勇者四人に巻き込ま…
