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Full Description
This edited volume presents a social psychological exploration of populism and provides a unique qualitative understanding of the phenomenon's appeal, bringing together an international mix of experts to interrogate populist attraction worldwide.
Featuring contributions from Finland, Greece, and Switzerland, the book offers nuanced theoretical, methodological, and empirical approaches for understanding populism, with chapters investigating topics such as populist communication, lay discourse, social representations of the elite and the people, and the mobilisation of young people. Unmasking the persuasive appeal of populism, the book provides examples of qualitative approaches within social, cultural, and political psychology. It draws from established theoretical traditions such as social representations theory and social identity theory, as well as critical discursive approaches, to demonstrate how to study complex relational phenomena such as populism.
With its novel inclusion of innovative qualitative methods for examining the social psychology of populism - providing a useful toolkit for qualitative research across various societal and political topics - this book will appeal to scholars, postgraduate students, and researchers studying social and political psychology, communication, qualitative research methods, and political behaviour more broadly.
The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Contents
Preface
PART I: Theory
Chapter 1: Populism as political imagination: Theoretical approaches
PART II: Methods
Chapter 2: Qualitative interviewing: Strengths and challenges of interviewing lay populists
Chapter 3: A three-step approach to the critical discursive psychological analysis of prejudice in populist gender and sexuality discourse
Chapter 4: Visual rhetorical analysis to unveil populist appeal: The case of Jussi Halla-aho's presidential campaign images
Chapter 5: Analysing subject positions in multimodal populist communication
Chapter 6: Multimodal persuasion in right-wing populist TikTok discourse: Crafting a sense of 'us'
PART III: Lay discourse
Chapter 7: Investigating social representations of 'the people' in the Greek context: Who are 'the people'?
Chapter 8: Contrasting representations of 'the elite' in Swiss populism: A comparative study of left-wing and right-wing populism
Chapter 9: Social representations of populism in lay discourse in Greece
Chapter 10: Navigating moral emotions in the lay discourse of the Finns Party
