- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Many professionals are now working on a consultancy basis. Management Consultancy: How to Win is a practical guide for both those new to consultancy and experienced consultants seeking formal accreditation. The reader journeys through every stage of a consultancy operation, discovering what commonly needs to be achieved at each one. Every stage is supported by tables, charts, tips, and tools, which the reader may adopt or adapt to their needs. It also delves into the emerging trends in consultancy and its markets, ensuring the reader is up to date and in tune with the industry.
Yet theory will only take you so far. A key element of the book is learning from consultancy engagements and the problems common to all consultants, irrespective of the location or culture in which they work. The reader learns from real-life situations faced by consultancies from the largest international names to solopreneurs.
This is an essential guide for aspiring, junior, and mid-level career consultants, including those aiming to become Certified Management Consultants or gain the UK's Chartered Management Consultant status or equivalents elsewhere. Those on executive education programmes or studying business and management at the postgraduate levels will also value its deft mixture of theory and practice.
Contents
Introduction Chapter 1: Grasping the Basics Chapter 2: Creating a Consultancy Service Chapter 3: Developing a Consultancy Service Offer Chapter 4: Talent: Who Will Deliver the Service for Us? Chapter 5: Marketing and Promotion: What Do We Have to Do to Engage with Our Market? Chapter 6: Sales. How Will We Turn Our Market into Our Clients? Chapter 7: Engagement Delivery. What Should We Do to Keep Our Clients Happy? Chapter 8: Consultancy Practice Management. How Should We Organise Ourselves? Chapter 9: Methodologies and Tools. Whose Thinking Should We Use? Chapter 10: The Future Market for Consultancy. How Is Client Motivation for Buying Consultancy Changing? Index
