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Full Description
This seventh edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage food and agribusinesses in a rapidly changing, global, high-tech, consumer-oriented, and uncertain world.
This leading text has been restructured and revised for this edition to make it even more relevant and accessible. Offering a contemporary focus that reflects the issues that agribusiness managers face today and are likely to face tomorrow, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Its decision-making emphasis provides contemporary tools that readers will find useful when making decisions in the current and future business environment. Examples and case studies are used extensively, including new vignettes throughout the text to help students understand how to apply the material in an industry setting. This seventh edition includes a new chapter on strategic management, as well as more emphasis on supply chain management, and new agricultural technology and Artificial Intelligence (AI), and its use by agribusiness firms.
The book is supported by a suite of digital learning resources, featuring PowerPoint slides and test bank questions for each chapter. It is an ideal text for all courses on management in the agribusiness industry.
Contents
Part 1: Agribusiness: Context and Organization 1. The Business of Agribusiness 2. International Agribusiness 3. The Organization of an Agribusiness Part 2: Managing the Agribusiness 4. Management Roles and Tasks 5. Creating a Strategy Part 3: Marketing Management for Agribusiness 6. Market Planning and the Marketing Mix 7. Marketing Decision Tools Part 4: Financial Management for Agribusiness 8. Understanding Financial Statements 9. Analyzing Financial Statements 10. Financing the Agribusiness 11. Tools for Evaluating Operating Decisions 12. Tools for Evaluating Investment Decisions Part 5: Operations Management for Agribusiness 13. Production Planning and Management 14. Supply Chain Management Part 6: Human Resource Management for Agribusiness 15. Organizing and Leading 16. Managing Human Resources.
