経営経済学テキスト（第２版） Business Economics (360 Degree Business) （2ND）

Dransfield, Rob

Routledge（2024/10発売）

• 製本 Hardcover:ハードカバー版／ページ数 580 p.
• 言語 ENG
• 商品コード 9781032777146
• DDC分類 338.5

Full Description

Business Economics introduces the theory and practice of economics for non-specialist students new to the topic. This second edition of Business Economics is designed to provide a general introduction to the discipline of business economics, covering an important part of first-year studies and beyond. The new edition retains the successful structure of the previous edition but, like any good business economics text, includes new and updated case studies and examples to reflect present-day economic global realities. Suitable for introductory-level students who are seeking a comprehensive but accessible way into the subject, Business Economics is bolstered by a host of activities, review questions and further reading, making it the ideal choice for undergraduate students and lecturers.

Contents

1.INTRODUCTION TO ECONOMICS FOR BUSINESS

2.QUANTITATIVE ANALYSIS FOR ECONOMISTS

3.HOW MARKETS WORK

4.COSTS AND REVENUES

5.DIFFERENT TYPES OF MARKET STRUCTURES

6.BUSINESS STRATEGY IN AN ECONOMIC CONTEXT

7.GOVERNMENT REGULATION AND COMPETITION

8.WIDER ROLE OF GOVERNMENT IN THE ECONOMY

9.ECONOMIC IDEAS AND POLICY

10.ECONOMIC INDICATORS

11.THE INTERNATIONAL ECONOMY

12.THE ECONOMICS OF GLOBALISATION

13.MONEY, BANKING AND FINANCE

14.GOVERNMENT FISCAL POLICY

15.GREEN ECONOMICS

16.BUSINESS IN THE ECONOMY