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Full Description
This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment.
Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today's digitally-driven economy.
This book is especially useful for product managers, entrepreneurs, and business leaders who are keen to refine their strategic planning skills. It offers actionable advice and frameworks that can be applied across various industries, empowering readers to successfully manage digital products and drive business growth.
Contents
Table of Contents
1. Digital Product Management Overview
2. Digital Transformation and Market Dynamics
3. Managing Expectations and Stakeholder Dynamics
4. Lessons from Market Successes and Challenges
5. Product Team Model
6. The Digital Product Manager
7. Digital Product Management Framework
8. Defining a Product Strategy
9. Exploring Market Dynamics
10. Navigating Market Opportunities
11. Building a Business Case
12. Developing a Product Positioning
13. Selecting Pricing and Packaging Strategies
14. Crafting a Go-to-Market Strategy
15. The Art of Product Planning
16. Managing Product Requirements and Lifecycles
17. Bridging Strategy with Execution
