Full Description
This book advances knowledge about strategic communication with an aim to improve the practice of strategic communication in unprecedented times. It stimulates serious scholarly research on strategic communication and its management and execution during challenging times, such as the COVID-19 global pandemic.
The book is organized into three sections, with the first section presenting an overview of the main theoretical models of strategic communication from around the world when investigating its relationship in managing the global pandemic. The second section offers diverse perspectives on the role of strategic communication in challenging times, ranging from government communications, organizational leadership, leadership communication, to influencers on social networking platforms. The final section focuses on building frameworks that can be used to facilitate public health response plans through strategic communication before, during, and after pandemics and/or other acute risk issues or societal traumas.
By providing a range of strategic communication scholarship grounded in different academic disciplines and cultural and political contexts, this volume offers an international perspective for scholars and educators to understand the complexity of the topic itself. This book was originally published as a special issue of the International Journal of Strategic Communication.
Contents
Preface 1. Introduction - Strategic Communication and the Global Pandemic: Leading through Unprecedented Times 2. Predicting Publics' Compliance with Containment Measures at the Early Stages of COVID-19: The Role of Governmental Transparent Communication and Public Cynicism 3. A Short Honeymoon. The Italian Press and the Coverage of the Government's Strategic Communication on COVID-19 4. Strategic Communication and Political Ideologies in South America. COVID-19 Crisis Management in the Cases of the Populist Governments of Argentina and Brazil 5. How Purpose-Driven Organizations Influenced Corporate Actions and Employee Trust during the Global COVID-19 Pandemic 6. CEO as "Chief Crisis Officer" under COVID-19: A Content Analysis of CEO Open Letters Using Structural Topic Modeling 7. The Role of Social Media Influencers in Public Health Communication: Case COVID-19 Pandemic 8. The Effects of Dangerous World Beliefs on COVID-19 Preventive Behaviors in Singapore: The Moderating Role of Public Health Communication 9. "We Do Not Have Any Further Info to Add, Unfortunately" - Strategic Disengagement on Public Health Facebook Pages 10. COVID-19 Vaccination and Public Health Communication Strategies: An In-depth Look at How Demographics, Political Ideology, and News/Information Source Preference Matter
