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Full Description
In recent years, airlines have faced unprecedented financial and operational uncertainties, not only in the wake of COVID-19 but across the industry. Their responses provide valuable lessons for the future - for airlines, for related industries, and for all sectors that find unexpected upheaval suddenly in their path. As a truly global business, the airline industry offers countless lessons in navigating uncertainty and the necessity of continual business transformation.
The Airline Industry - A Comprehensive Overview: Dynamic Trends and Transformations is an up-to-date 'state of the nation' perspective on the airline industry. Its dedicated and detailed focus on airlines makes the book an invaluable tool in deciphering how airlines have been run and managed to date and provides a roadmap for the future evolution of the industry. The author has interviewed countless airline and related industry professionals in their respective fields of expertise, which adds layers of real-world insight to every chapter.
Written in a lively and accessible style that will appeal to readers whether they are in academia or the airline industry, The Airline Industry - A Comprehensive Overview: Dynamic Trends and Transformations is essential reading for airline employees and undergraduate and postgraduate students and a vital point of reference for lecturers and researchers, economists, and business analysts looking for a thorough and commercial guide to the airline industry.
Contents
1 The General Trend of the Global Airline Industry; 2 Deregulation, Liberalisation, and Open Skies; 3 Low-Cost Carriers: With a Subsection on Long-Haul Low-Cost Carriers; 4 Full-Service Network Carriers: With a Subsection on Regional Airlines; 5 Airline Operating Costs; 6 Airline Marketing; 7 Ancillary Revenues; 8 Airline Alliances, Joint Ventures, and Equity Partnerships; 9 Air Cargo; 10 Environmental Impact and Sustainability in the Airline Industry; 11 Airport Management
