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Full Description
This insightful, timely and multi-faceted book offers significant insight into the role and complex dynamics of agritourism in Africa.
Logically structured, data-led and richly illustrated throughout, chapters provide theoretical, policy and practical implications on the successes and challenges of achieving sustainable agritourism destinations, with an emphasis on technology, that not only grows African economies, but offers work opportunities, increased social empowerment and diversity. Based on empirical research, the volume covers a wide range of topics relating to agritourism in Africa, elucidated through inclusion of case studies and examples from around the continent, including Ghana, Angola and Nigeria. Topics covered include discussion of the features required for a successful agritourism business, the impact of social media and digital marketing on new agritourism destinations.
This volume will be of pivotal interest to students, researchers and scholars of Tourism, African Studies and Development Studies.
Contents
1. Exploring the Nexus between Agritourism Development, Economic Factors, and Agricultural Trade Flows: A Case of Zimbabwe's Agritourism Sector. 2. Artificial Intelligence in Agritourism: Utilitarian Analysis of Opportunities, Challenges, and Ethical Considerations in the African Context. 3. Critical Success Factors for Agritourism Entrepreneurship in Africa. 4. Economic Potentials of Precision Agritourism in Alleviating Income Poverty among Farming Communities in Tanzania: The Cottage Farming Approach. 5. Artificial Intelligence and Sustainable Agritourism for Human Development in Africa. 6. Exploring the Ethical Dimensions of Sustainable Agritourism in Central Angola: Unveiling the Role of Local Actors in Fostering Economic Growth and Environmental Conservation. 7. African Tourism and Hospitality Experience: The Zimbabwean Perspective. 8. The State of Agritourism Development in Southern Africa: A Regional Analysis. 9. Bibliometric Analysis of Agritourism for Rural Transformation and Poverty Reduction Policy Implications. 10. Agritourism Digital and Social Media Marketing in Africa: The Case study of Zimbabwe. 11. Exploring how Disruptive Technological Innovation can Positively Impact Agritourism in Developing Countries: Echoes from Zimbabwe. 12. Conclusion: The Future of Agritourism Development in Africa.
