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Full Description
This book explores the recent academic and practice‑based research and thinking on race, diversity, and social mobility within the public relations industry, arguing for the necessity of more transformative actions to address systemic inequities.
Through an analysis of interviews with UK‑based public relations practitioners from a wide range of backgrounds, this book integrates and illustrates different strands of research to shed light on persistent challenges and opportunities in the field and understand how those who are often the subjects of such discussions experience discrimination. The authors introduce complex topics in an accessible manner, providing an overview of recent research, demonstrating practical applications of theoretical frameworks, and suggesting reading for further exploration. It also includes additional pedagogical features which allow readers to explore specific topics through guided reading and exploratory questions.
By grounding its analysis in the lived experiences of public relations practitioners, this book contributes to the literature of race, diversity, and social mobility while fostering discussion on the systematic discrimination faced by practitioners. It will help and encourage researchers, educators, and practitioners to critically explore their own practice and open up new conversations about this crucial issue.
Contents
Introduction and Rationale 1. Foundations of Change: Understanding Race, Diversity and Social Mobility in the Public Relations Industry 2. Using the Lived Experiences of Public Relations Practitioners to Explore Themes around Race, Diversity, and Social Mobility 3. Current Challenges and Pathways to a Truly Diverse Future
