Full Description
This handbook takes an in-depth look at the transformative impact of social media on sport.
With broader and deeper coverage than any previous book on this topic, the handbook explores how sports media is co-created and curated, collectively, at the individual, group and organisational level, and considers the implications for the ways in which sports media, through social media, infiltrates our lives and influences local and global culture. Exploring key concepts and presenting original case studies, the book features work by world-leading international sports media scholars. It discusses the theoretical lenses through which we can understand social media and sport, from political economy and cultural dynamics to business and management, and explains the significance of global social media platforms. The book then presents a multi-level exploration of sport and social media, including social media use by fans, athletes, teams, leagues and media organisations.
Offering important new insight into a technology that now sits at the centre of our social and economic lives, this book is important reading for any researcher, student, practitioner or policymaker with an interest in sport media, sport business, sport cultures, digital media technologies, digital business, or the broader relationships between sport, media and wider society.
Contents
Introduction - Understanding Sport-Based Social Media: A Game-Changer with Thousands of Ramifications, Part I: Theoretical and Methodological Foundations, 1. Fundamentals of Social Media in Sport Studies, 2. Digital Sport Consumption: Exploring and Advancing Theory, 3. Methodological Approaches in Sport and Social Media Research, 4. The State of Sport, Social Media, and Reputation Management, 5. Social Media and Online Hate in Sport: A Case Study of Association Football, Part II: Fan-Oriented Social Media, 6. Reconceptualizing Sports Fandom: Feminine Ethics of Care in Social Media Sports Talk, 7. Social Media and Stadium Performances: Beyond Whistling and Booing, 8. The Fan as a Participant in SocialMediaSport, 9. Fan Engagement, National Identity, and the Toronto Raptors' Sports/Media Cultural Complex, 10. Women's Sport in the Manosphere: Patriotism, Patriarchy, and the Preserve, 11. Reframing the Destination Narrative through a Sport Mega-Event: Tracing Social Media's Effect from 2022 FIFA (Men's) World Cup on Qatar's Placebrand, Part III: Athlete-Oriented Social Media, 12. Athlete Activism and Social Media: Platforms for Change, 13. Social Media and Athlete Self-Presentation: Evaluating Complexities and Nuances, 14. Social Media as a Means of Empowerment for Paralympic Athletes and the Visibility of Their Achievements, Part IV: Team-Oriented Social Media, 15. The Ethical Limitations of Digital Marketing Engagement Strategies: Banterification and Professional Sports Teams' Social Media Channels, 16. Social Media as a Platform for Growing Fandom: The Potential for Team Media Accounts to Inspire More Excitement and Engagement in Women's College Sport, 17. Women's Sports Teams and Social Media in the U.S.: Findings, Frameworks, and Future Research, 18. Public Responses to Sports Teams' Functioning and Policies on Social Media, Part V: League-Oriented Social Media, 19. Use of Social Media in Sport Organizations: Communicating Risks Associated with Contaminated Dietary Supplements, 20. The Relevance of the Five Major European Football Leagues on Social Media and the Influence of Transfers and New Competitors: Cooperation or Competition?, 21. Gender, Representation, and Discursive Meaning-Making: Mediatization and Mediated Football Practices, 22. Collegiate Sports Media in the Era of Popular Feminism: Breaking Free from the Postfeminist Sensibility, 23. The PGA Tour, Organizational Change, and Communicating Care on Social Media, 24. Social Media Presence of Peripheral Basketball Leagues: From the Balkans to the World, 25. The WNBA's #MoreThanGame Social Media Campaign: A League's Advancement of Athletics and Advocacy, Part VI: Media Entity-Oriented Social Media, 26. Understanding and Tackling Online Abuse Towards Sport Journalists, 27. Journalists, Social Media and Formula One: Life Inside the Piranha Club, 28. The Post-Twitter Era of Social Media in Sport, 29. A Study on Blogs and Podcasts Produced by Women about Women's Football in Brazil: Sports Media and Invisibilities, 30. ELTA Sports, Facebook, and Sports Nationalism in Taiwan, 31. YouTube Interventions to Enhance Cultural Citizenship Through Sport: The Case of TG4 (Ireland)
