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Full Description
This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries.
The COVID-19 pandemic has affected every aspect of consumer behaviour, including expenses, ways of shopping, eating, lifestyle, use of technology and individual decision-making processes. This volume presents a carefully selected and logically structured collection of chapters, which aim to identify the factors that influence these new purchase patterns and evaluate how managers, retailers and marketers can develop appropriate strategies that respond to these changes in the market going forward. This book explores the effects of multiple socio-economic factors on individual consumption behaviours and features an array of international case studies.
This book is of pivotal interest for students, scholars and researchers interested in consumer behaviour within the tourism and hospitality industries, as well as providing a useful tool for professionals to develop appropriate strategies that meet the evolving needs of consumers in the market.
Contents
'Introduction. Introduction - Consumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges. 1. Tourism Consumption as a Priority in the Post-Pandemic Period: The Case Study of Barcelona. 2. Tourists' Experiences in Times of Uncertainty: An Analysis of eWOM Before, During and After the COVID-19 Pandemic. 3. The Impact of Overcrowding on Tourist Experience in Diverse Destination Contexts: A Comparative Study of Las Vegas and the Great Smoky Mountains. 4. From Trust to Trustworthines: Formalizing Consumer Behaviour with Discourse on Airbnb Platform. 5. Examining the Impact of Trip Experiences on Overall Satisfaction among Indian Touists in New Delhi's Heritage Sites and Hotels. 6. Visitors' Consumption Experience Vis-à-Vis Visitors' Revisit to Street Food Markets in a Post-COVID Era: A Case Study of Windhoek (Namibia). 7. Motivations of Backpackers when Choosing a Tourist Destination. 8. What is your Travel Mood? The Effect of Psychological Flow on Cultural vs Adventure Travel Experiences. 9. Perceptions and Reactions Towards Tipping from Non-Tipping Cultures: Employee's Expectations. 10. Luxury Buying Behaviour across Different Tourists' Generations. 11. Impact of Health Crisis (Pandemic) on Consumer Buying Intention: A Lesson for Future Small Businesses. 12. It's All About Experiences: The Need for Uniqueness in Luxury Consumption. 13. The Effect of Social Media Influencers on Consumer Food & Beverage Consumption Behaviour. 14. Industry View - Reimagining Customer Experience in the Hospitality and Tourism Industries: Navigating Evolving Values and Expanding Authenticity in the Post-Pandemic Landscape.
