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Full Description
Part strategy - part pragmatism and full of expert advice, Raising Social Capital combines expert interviews from industry insiders with data-driven insights from cutting-edge research. This book provides insight, strategy and a set of management tools for addressing today's rapidly changing business environment.
Complete with a roadmap and set of management tools, this book serves as an essential guide for C-Suite executives, public relations professionals and corporate communicators navigating the perfect storm of political controversy, partisan media and global sustainability crisis facing today's leaders. Topics include:
Understanding and de-risking the volatile business landscape
Driving public engagement and building public trust
Navigating controversy, political pushback and the partisan press
Managing employee activism and workplace incivility
Balancing profit with purpose while keeping an eye on the bottom line
Built on expert advice and evidence-based research, Raising Social Capital offers the keys to driving change and balancing profit with purpose amidst difficult and rapidly changing conditions. Excellence is built on strong leadership and good governance. We invite you to join us on this journey to change the way you lead and raise our collective social capital.
Contents
List of figures, Acknowledgements, Part I: History and Context, Chapter 1: Introduction, Chapter 2: Raising Social Capital: Integrating Business and Social Purpose, Chapter 3: Corporate Social Responsibility and the Emergence of Corporate Social Advocacy, Chapter 4: Business Social Purpose in Action: The Evolution of E.S.G. and Sustainability, Part II: Defining the Problem Set: Current Conditions and Headwinds, Chapter 5: C.E.O. in the Hot Seat: Navigating Controversy with Finesse, Chapter 6: Troubling Headwinds: Political Pushback and Partisan Press, Chapter 7: Here Comes the Calvary: Dual Role of the C.C.O. as Advisor and Strategist, Chapter 8: The New Normal? Employee Activism and Workplace Incivility, Part III: Defining the Solution Set: Strategy and Planning, Chapter 9: To E.S.G. or Not to E.S.G.: Business Social Purpose in Action, Chapter 10: Advocating for Action: Corporate Values as Guideposts, Chapter 11: Diversifying for Impact: Focus on Inclusivity and Corporate Culture, Chapter 12: Partnering for Progress: Unleashing Collective Power for Social Change, Chapter 13: Investing for Impact: Driving Profitable Purpose, Part IV: Creating an Impact Tool Kit, Chapter 14: Where do We Go From Here? Putting Business Social Purpose into Action, Chapter 15: Guideposts for Success: Building Your Social Advocacy and Sustainable Impact Strategy
