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Full Description
This engaging and accessible textbook takes an international approach, gives students an opportunity to gain a comprehensive understanding of the principles of hospitality management whilst being exposed to real-life examples that influence today's hospitality marketplace.
This insightful and richly illustrated book is logically structured, comprising 14 carefully crafted chapters which follow the curriculum. Key features include:
Engaging content on the latest trends in hospitality management in a post-COVID world, including innovation, technology, and sustainability.
Unique core concepts are supported by international case studies to illuminate the practical realities of hospitality management in different parts of the world - each chapter includes two case studies, with questions to encourage further analysis and discussion.
Each chapter contains 'Industry Voices' and 'Technology in Practice' boxes, detailed reference lists, and links to relevant websites and videos.
The book is also accompanied by additional online teaching resources, including PowerPoint slides for each chapter, a test bank of questions, and links to further resources such as additional case studies and videos.
This volume is a vital resource for undergraduate hospitality students, as well as educators and practitioners globally.
Contents
1. An Introduction to Hospitality. 2. Lodging. 3. The Structure of the Hotel Industry. 4. Hotel Management. 5. Food and Beverage Management I. 6. Food and Beverage Management II. 7. The Cruise Industry. 8. Attractions, Theme Parks and Casinos. 9. Events, Meetings and Conventions, and Banquets. 10. Customer Service and the Servicescape. 11. Marketing for Hospitality. 12. Sustainability in the Hospitality Sector. 13. Innovation and Entrepreneurship in Hospitality. 14. Careers in Hospitality.
