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Full Description
Living the Dream: Building a Sustainable Career in the Performing Arts offers an accessible guide to understanding one's arts career as a business. This essential companion to the inner workings of the arts world begins with defining the dream, including how to conceive mission statements, branding and business plans. Part II covers sharing the dream with others through social media, networking, and working with agents or artist managers. Part III offers an overview of the financial aspect, including budgets, taxes, and managing risks. Part IV concludes by discussing the realities of an arts career, including work/life balance, preparing for the future, and managing mental health. This practical and insightful overview is a must‑have companion for aspiring and early career professionals in the performing arts, as well as students on a range of arts courses, including Music Business, Entrepreneurship, and Career Skills classes.
Contents
Introduction
About You
About Us
PART I :Defining the Dream
1 Your Career as a Business
What it Takes for a Career
Adopting Best Practices
Portfolio Careers
2 Mission
Why Mission is Important
Assets and Deficits
A Mission Exploration
Values
Questions to Consider
Elements of a Dynamic Mission Statement
Vision
Writing Your Mission/Vision/Values Statement
3 Branding
Brand Identity
SWOT Analysis
Building a Branding Platform
Competitive Landscape
Final Thoughts on Branding
4 Creating Business Plans
Strategic and Tactical Planning
Short‑ and Long‑Term Goals
Strategic Plan Statements
Goals, Tactics, and Timelines
A Business Plan Template
Review, Assessment, and Revision
5 Support and Accountability
Creating a Board of Advisors
Working With Your Board
Evaluation and Evolution of Your Board
Further Reading and Resources on Defining the Dream
PART II: Sharing the Dream
6 Facing Outward While Grounding Inward
Appropriate Professional Communication
Getting Your Materials in Order
Performance Resumés
Curriculum Vitae (CV)
Work Resumés
Bios
Repertoire Lists
Quote Sheets
Pictures
Audio and Video Files
Websites
Social Media
7 Business and Artistic Relationships
Networking
Setting up Productive Professional Relationships
What to Look for in Specific Relationships
How to Cleanly End Unproductive Professional Relationships
8 Key Allies
Mentors, Colleagues, and Role Models
Collaborators
Patrons and Benefactors
Agents and Managers
About Contracts
Union Affiliations
Philanthropic, Topical, and Developmental Support Organizations
Further Reading and Resources on Sharing the Dream
PART III: Financing the Dream
9 Budgets (ugh!)
Fixed Expenses
Variable Expenses
Periodic Expenses
Budget Templates
Take on the World...
10 Liabilities, Assets, and Net Worth...oh my!
Liabilities
Assets
Net Worth
Balance Sheets
11 Savings
Reasons for Savings
Different Savings Vehicles for a Smooth Ride to Financial Success
12 Managing Your Risk
What Are Life's Biggest Risks?
The Risk of Damage or Loss
The Risk of Illness or Disability
The Risk of Dying Too Soon
The Risk of Living Too Long
The Risk of Being Sued
13 "Nothing is Certain Except Death and Taxes"
Taxes
Deductions
Retirement Savings Plans for the Self‑Employed
Tax Credits
14 Plan Your Estate/Leave a Legacy
The Will
Living Will and Advanced Directive for Healthcare
Durable Power of Attorney
Legacy
15 Organizing Your Dream Business
LLC
Partnership (General or Limited)
S‑Corporation
C‑Corporation
Further Reading and Resources on Financing the Dream
PART IV: As Dream Becomes Reality
16 Career/Life Balance—At Home
Choosing a Home Base
Supporting Yourself
Managing Daily Life While Working
17 Career/Life Balance—On the Road
What to Expect as a Working Performer
Maintaining Your Health and Well Being
Getting Re‑Hired
18 Facing the Future
Assessments and Benchmarks
Reconnecting with Mission
Stuff Happens—Cultivating Resilience
Is it Time for a Bigger Pivot?
Pivots within the Industry
Pivots Outside the Industry
Final Thoughts on the Future
Further Reading and Resources on the Dream Becoming Reality
Conclusion: Keep Dreaming!
