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Full Description
Music Business: The Key Concepts, second edition, is a comprehensive guide to the terminology commonly used in the music business today.
This updated second edition responds to the music industry's increasingly digital and ever-evolving environment, with definitions from a number of relevant fields, including:
general business
marketing
e-commerce
intellectual property law
economics
entrepreneurship
In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.
Contents
List of Concepts
Preface to the Second Edition
Introduction
THE KEY CONCEPTS
Bibliography
Index