Full Description
Mediating Presence: Immersive Experience Design Workbook for UX Designers, Filmmakers, Artists, and Content Creators provides the foundation for a broader understanding of the impact of XR as the next medium. The methods presented draw from a wide range of disciplines and professional practice to provide a practical guide to design methods, production techniques, best practices, and terminology that provides an effective road map for developing immersive experiences using augmented reality, virtual reality, augmented virtuality, and other emerging immersive media forms.
In this book, media designers Peter (Zak) Zakrzewski and David Tamés present a comprehensive framework for XR media experience design (XRXD) that will allow UX designers, filmmakers, artists, and content creators to connect their audiences to rich, multimodal, immersive experiences for entertainment, learning, creating, and healing. This book guides the reader through a 12+1-step design-based model for creating XR experiences. Each step is accompanied by specific media design methods expressly created for or adapted to XR content creation. The theoretical concepts and methods covered address the specific context and meaning aspects of the XR media environments being created.
Contents
Introduction
Section I: What is Immersive Media?
Section II: What is XRXD: Designing Immersive Experiences
Section III: Discovery and Pre-Suasion
Chapter 01 Your Purpose: Developing Your Project Vision
Chapter 02 Understanding Your Audience
Chapter 03 Developing Your Value Hypothesis
Section IV: Ideation and Inscription
Chapter 04 Creating the Context Scenario
Chapter 05 Engineering the Magic: The Feasibility of Immersive Experiences
Chapter 06 Building the Proof of Concept
Section V: Planning and Building the Immersive Platform
Chapter 07 Designing the System Prototype
Chapter 08 Building the Functional System Prototype
Chapter 09 Playtesting the Prototype
Section VI: Launching and Learning from System in Play
Chapter 10 Attracting the Audience
Chapter 11 Immersing the Audience
Chapter 12 Extending Play
Section VII: Iterating Immersive Systems
