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Full Description
This is the first book of its kind to examine Schibsted, one of the largest traditional media and newspaper companies in the Nordic region, which is today considered a regional and international digital media pioneer.
The book examines the rise and role of Schibsted - an early mover and proactive media company in terms of technology adoption, digitization, and online expansion - in its home region, along with its major international ventures. The book focuses on its position in the Nordic digital media landscape, one of the world's most digitally mature media markets and most digitally networked region, which is today influenced by fierce competition from expanding global internet giants and platform infrastructure. Drawing on a wealth of sources, including original interviews with senior Schibsted executives, which allow unprecedented insight into the company, the book also details its digital expansion internationally, and particularly its pioneering role as originator of the world's largest online classified advertising company.
This book will be of interest to students and scholars of global media and communication studies, particularly those specializing in international communication and media industries in a global context.
Contents
List of Interviewees
1. Introduction
2. The formation of the modern Schibsted and pioneering the digital and international expansion: 1989-2000
3. The emergence of the digital and international Schibsted: 2000-2009
4. Streamlining, new digital business models, and global ambitions 2009-2014
5. In the face of global platformization: The ecosystem strategy: 2014-2017
6. The world's largest online classified company, the Schibsted Universe, and the splitting of the company: 2017-2025
7. Concluding remarks - The Regional Perspective
References
Index
