Full Description
Spanning over a century of global health crises, Case Studies on Pandemic and Epidemic Communication Campaigns examines 25 case studies across 12 major pandemics and epidemics that shaped public health communication and all types of organizations in both the public and private sectors.
Each chapter begins with the historical context when the health crisis occurred to help readers understand the overall magnitude of the health crisis, treatments, media, and available communication tools. Each case study contains a complete overview and details (situation analysis, objectives, strategies, tactics, implementation, results, and measurement), about a specific communication campaign to address the health crisis, as well as theoretical principles and insightful questions to hone critical thinking skills. The book also addresses ethics, social inequities, xenophobia, discrimination, fearmongering, misinformation, and vaccine hesitancy. The case study method is a crucial pedagogical tool for educators and practitioners to make sense of past and present health crises and learn about the similarities and parallels between communication methods and theoretical principles applied across epidemics and pandemics.
The book will appeal to students and academics in public health and crisis communication programs as well as academic associations in communication and crisis management, public relations practitioners, and members of the leading communication industry groups.
Contents
1. Introduction
2. Case Studies on the H1N1 "Spanish Flu" Influenza Pandemic, 1918-1919
3. Case Studies on the Polio Epidemic, 1927 to Present
4. Case Studies on the H2N2 "Asian Flu" Pandemic, 1957-1958, and H3N2 "Hong Kong Flu" Pandemic, 1968-1969
5. Case Studies on Measles Outbreaks Since MMR Vaccine in 1971
6. Case Studies on the HIV/AIDS (Human Immunodeficiency Virus/Acquired Immunodeficiency Syndrome) Pandemic, 1981 to Present
7. Case Studies on Mad Cow Disease (Bovine Spongiform Encephalopathy), 1986 to Present
8. Case Studies on SARS (Severe Acute Respiratory Syndrome), 2002-2003, and MERS (Middle East Respiratory Syndrome), 2012 to Present
9. Case Studies on the A(H1N1) "Swine Flu" Pandemic, 2009
10. Case Studies on the COVID-19 (Coronavirus Disease) Pandemic, 2019 to Present
