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Full Description
Amazon knows the products we're interested in and shows us more to boost the size of our shopping cart. Google Maps knows the best route to get from A to B and recommends it to get us there in the shortest possible time. Netflix knows the media we enjoy most and recommends more to boost streaming time. However, many companies still fall short with their data analytics practices.
This book focuses on how to embed advanced analytics directly into daily business operations and complement an enterprise system. This book can guide you in how traditional industries like retailers, banks and insurers can utilise and develop advanced analytics complementing their enterprise systems while embedding advanced analytics directly to optimise revenue and customer experience. Detailed in this book is a world-class analytics application used by loyalty point providers, banks, insurers and leading retailers.
The title also provides a step-by-step implementation framework for Chief Digital and Artificial Intelligence Offices to develop their advanced analytics capabilities in tandem with legacy IT systems.
Contents
1. Navigating the Transformative Landscape of AI. 2. Adapting to Technological Shifts: The Evolution of Software, Data, Analytics and AI. 3. Future-Proofing Organisations with Embedded Advanced Analytics. 4. A Step-by-Step Framework for Embedding Advanced Analytics. 5. Ensuring Your Advanced Analytics House Has a Solid Foundation. 6. Understand Your Business - Moments That Matter. 7. Build Credibility and Trusted Relationships to Unlock Value Opportunities. 8. Build a Draft Approach and Share It to Build Support. 9. Get Started Delivering Value. 10. Communication, Ethics and Corporate Governance. 11. Measure, Adjust and Scale. 12. Keep Evolving and Growing. 13. Summary.
