- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.
The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective.
With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Contents
Introduction: International Case Studies in Innovation and Entrepreneurship in Tourism. Part 1: Education. Case 1. A Roadmap to Interdisciplinary Project-Based Learning: Designing Innovative Experiences for Tourism Destinations. Case 2. Nurturing Entrepreneurship through Experiential Learning at Macao Institute for Tourism Studies (IFTM). Case 3. Bringing Lessons from the Tourism Creative Factory Ideation Programme to the Entrepreneurship Education Classroom. Case 4. Challenges for Tourism Education in Times of Transformation. Part 2: Community. Case 5. ColorADD, The Color Alphabet. Case 6. Two Realities of Community-Based Tourism in Ecuador, Case Studies of Organizational Success and Failure. Case 7. Community-Based Tourism and the Struggle Against Depopulation in Remote Rural Areas: The Case of Linares de la Sierra (Spain). Case 8. Public and Private Relationships in the Management Council for Developing Tourism in Protected Areas of the Amazon: the Case of Parque Estadual de Guajará-Mirim, Brazil. Case 9. Examining the Role of Tourism Social Enterprise Venezia Autentica in Responding to Overtourism and Progressing the Sustainable Development Goals. Case 10. Sustainable Communities Project: Promoting Innovation and Entrepreneurship Through Tourism Projects in Low-Density Territories. Case 11. Design Thinking in Eco-Tourism Services. Part 3: Sustainability. Case 12. Revitalizing Low-Season Tourism in Zakopane: A Case Study on Green Workshops for a Small Pension/Hotel. Case 13. The Rising of Sustainable Tourism in the Canary Islands. Case 14. Analysing the Role of Female Entrepreneurs in Spatial Ecosystem Approaches Using Quantitative Methods. Part 4: Cultural Experiences. Case 15. Ethnic Tourism - The Case of the Cova da Moura District - Lisbon. Case 16. Heritage Interpretation and Tourism - A Lesson Learned Based on Cultural Sites Interpretation Evaluation. Case 17. Ecomuseum Zavot and Community-based Tourism (CBT). Case 5: Gastronomic Experiences. Case 18. KESTAVA - Food Waste and Sustainability in a Finnish Restaurant. Case 19. Innovation and Creativity in Culinary Arts. Case 20. Marketing Strategy Formation for Restaurant Customer Acquisition. Case 21. Best Practices of Social Entrepreneurship in Restaurant Business: A Case Study of D'Bacalhau Lisbon. Case 6: IT and Marketing. Case 22. ChatGPT Content Creation for Online Hospitality Promotion. Case 23. Digital Platforms on Accomodation: A Dream Coming True or a Nightmare on the Horizon?
