Full Description
This book explores the contemporary dynamics of European football's political economy, mapping the various market and regulatory forces that shape its current position and development.
Offering a conceptual framework for understanding political economy as applied to the study of football, this book presents in-depth case studies from Central and Eastern Europe - a region largely underexplored in the research literature - that enable the reader to gain a sense of the rich history and diversity of the economic and social contexts in which European football is shaped. The first part of this book sets out the market structure of football in Europe and considers how key trends of globalisation and hypercommercialisation have been addressed through attempts to incentivise and regulate the football market. It presents a theoretical framework for political economy in football and explores key issues including football and economic development; UEFA's 'Financial Fair Play' regulations; sponsorship in football; and the socio-economic conditions of hooligan violence. The second part of the book looks more closely at Central and Eastern Europe. Presenting case studies of aspects of political economy in football in Romania, Poland, East Germany, Austria and Hungary (including development of the women's game), this book shows how the economic development of European football has been uneven, not only subject to global trends but also dependent on local historical, political, economic and organisational conditions.
Opening up new perspectives on the complex interactions between states, sports organisations, markets and society, this book will be fascinating reading for anybody with an interest in football, the history, politics or business of sport, or political economy as a field of scholarly enquiry.
Contents
Introduction: The Political Economy of Football
DANIEL FITZPATRICK, DARIUSZ WOJTASZYN AND ROLAND BENEDIKTER
PART I
CONTEMPORARY THEMES IN THE POLITICAL ECONOMY OF EUROPEAN FOOTBALL
1 Club Football and Economic Dynamism in European Regions
ROBERT GASQUEZ MENDOZA AND DAVID CASTELLS-QUINTANA
2 The Winner-Takes-All Character of European Football's 'Superstar Economics' and the Limited Impact of Financial Fair Play
HENK ERIK MEIER
3 Key Drivers of Advertising and Brand Communication in Professional Sport: 360-Degree Communication
JAROSŁAW KOŃCZAK AND JOHAN REWILAK
4 The Socio-Economic Conditions of Hooligan Violence: 10 Crucial Dimensions
ROLAND BENEDIKTER
PART II
THE POLITICAL ECONOMY OF FOOTBALL IN CENTRAL AND EASTERN EUROPE
5 Women's Football in Central and Eastern Europe: Between Ideology, Politics and Economics
DARIUSZ WOJTASZYN, ROLAND BENEDIKTER AND TOMASZ SAHAJ
6 Football Economy in Romania: Breaking Away from Socialism, Facing Capitalism
BOGDAN POPA AND POMPILIU-NICOLAE CONSTANTIN
7 Change and Continuity in the Sponsorship of Polish Football Clubs: The Rise, Fall, and Rise Again of the State
JAROSŁAW KOŃCZAK
8 The Corruption Scandal in Polish Football: 'It Was Impossible to Be Honest'
ROBERT TOMANKIEWICZ AND KRZYSZTOF GRZESZCZAK
9 Alternative Concepts for the Development of a Football Club in East Germany
DARIUSZ WOJTASZYN
10 Branding the Game: An Energy Drink Company's Take on Football
SIEGFRIED GÖLLNER
11 Orban's Big Football Reform: Wings or Shackles?
ZSOLT HAVRAN AND ZOLTÁN JANDÓ
