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Full Description
Trust in communication and leadership is the key to success in business. This book presents and discusses the main issues and challenges posed by communication, leadership, and trust. The first part of the book describes the communication and trust issues, the second part presents the role of trust in leadership, and the third part describes different examples of implementing trust to organizations. Readers will gain from this book theoretical and practical knowledge of communication, leadership, and trust; empirically validated practice regarding trust and its related concepts; and a novel approach for addressing this topic. This book can be used as a toolbox to improve understanding and opportunities related to building trust in organizations and will be especially valuable for students and researchers in the fields of leadership, organizational communication, business ethics, and trust research.
Contents
I. COMMUNICATION AND TRUST 1. Communication and trust in small business innovation management 2. Trust-based communication of the most valuable corporate brands 3. Opportunities to improve communication and trust between food producers and consumers 4. Social signals as a way of communicating the company with investors 5. Creating trust through communication within a knowledge ecosystem: an empirical perspective of SMEs II. LEADERSHIP AND TRUST 6. The role of trust in leadership - literature review 7. Leadership, Creativity and Trust - Studies on the Issues 8. Trust and leadership in the opinion of the employees and owners of dairy cooperatives - the essence and specificity 9. The role of leadership and trust in process-oriented organizations 10. Leadership and Trust in Shaping Innovation III. TRUST IN ORGANIZATIONS 11. The problem of trust in pedagogical activity and the level of the teacher's communicative competence 12. Institutional and business trust under crisis situations 13. A question of trust: business partnership networks before and during Covid-19 pandemic in Romania. An opinion mining approach 14. Trust and communication among trading partners and consumers in food supply chain: implications for business performance 15. Young people's trust in electronic banking services 16. The trust in airlines: the case of passengers from Poland 17. How customers trust mobile banking applications - results for different generational groups 18. Trust in rural social collaborative networks 19. Blockchain Based Trust Engineering 20. Building trust in professional business journalism in the age of digital media and disinformation spreading
