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Full Description
This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.
The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective.
With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Contents
Introduction: Entrepreneurial Innovation in the International Business of Tourism. Section 1: Strategies and Insights for Emerging Markets. 1. Exploring the Tourism Potential and Innovative Contributions of Social Enterprises in South-East Nigeria. 2. Exploring Destination Managers' Approach to Shock Advertising: The Case of Southeast Asian Countries and Turkey. 3. Post-Brexit Tourism: Customer Perspectives. Section 2: Sustainable Practices and Environmental Considerations. 4. Environmental Sustainability in the Tourism Sector. 5. Water Use in Tourism. 6. Smart Tourism: Advancing Sustainable "Smart" Tourism by a Critical Analysis of the Disparity Between the Factors Driving Consumer Decision-Making and the Offerings and Challenges within the Industry. Section 3: Innovations, Technologies and Branding in Tourism. 7. Immersive Technology in Tourism: Applications of Immersive Technologies and Impacted Tourism Experience. 8. Destination Branding Authenticity: Building Relationship Orientation Among Visitor Attractions, Tourism and Millenials. 9. Unleashing Innovation Through Internal Branding and Resident Involvement. 10. Transport: Digital Trends. Section 4: Management, Policy and Research Insights in Tourism. 11. Managing Cultural Diversity and Communication Inside the Tourism Industry. 12. Changing Government Attitudes: Development and Management of New Knowledge on Security and Safety in Tourism. 13. Synergies to Promote Successful PMI in the Tourism Industry. 14. Entrepreneurship in Tourism and Hospitality Research: A Bibliometric Analysis.
