Full Description
Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.
The book explains how the media works, as well as the practical skills necessary to manage the communication process. It explores the commercial relationships that exist between media and sport organisations, as well as the shift towards in-house media production, and explains how to apply a range of tools and strategies to promote the message, brand and achievements of sport organisations. This updated edition includes three completely new chapters introducing the fundamentals of storytelling, the growing significance of social issues, and the diversity of job roles and careers in sport media. It also features expanded coverage of digital technologies and social media, as well as profiles of industry professionals.
This is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
Additional resources include case diagnostics, tutorial plans, test bank, additional readings, and links to useful websites and videos.
Contents
Part I: Sport Media Foundations, 1. Sport and the Media: A Defining Relationship, 2. The Evolution of the Nexus: Understanding the Game, 3. Issues in Sport Media: Problems and Progress, Part II: Sport Media Landscapes, 4. The Sport and Media Industries: Meeting the Global Players, 5. Broadcast Rights and Revenue: Putting Up Big Numbers, 6. Sport Media Regulation and Laws: Balancing the Scales, Part III: Sport Media Professionals, 7. Storytelling in Sport: What Makes News News?, 8. Managing Media for Sport Organizations: Inside the Team, 9. Sport Media Professionals: The Dream Job, Part IV: Sport Media Strategies, 10. Sport Media Planning and Promotion: The Foundations of Coverage, 11. Sport Media Communications: Feeding the Media, 12. Sport Media Interactions: Working with the Media, 13. Managing Crises and Scandals: Not All Publicity Is Good, 14. Major Sport Event Media Management: Controlling the Chaos
