ビジネス人類学の基本 Business Anthropology: The Basics (The Basics)

de Waal Malefyt, Timothy

Routledge（2023/12発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 202 p.
• 言語 ENG
• 商品コード 9781032416083
• DDC分類 302.35

Full Description

Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.

Topics covered include:

Defining applied, design and digital anthropology
Explaining key research methods and approaches used in industry, government, and non-profit sectors
Investigating issues internal to an organization that assist in managing change
Covering topics like marketing communications, user experience, product development and entrepreneurship
Explaining ways for organizations to partner and interact with communities, economics and politics to implement change
Discussing approaches to encourage public conversation about social issues

Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.

Contents

1. Introduction to Business Anthropology

2. Methodologies of Cultural Analysis

3. Anthropology in Consumer Research

4. Organizational Anthropology

5. Design Anthropology

6. A Digital Anthropology approach to Culture

7. Conclusion