- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
The combination of entrepreneurship, innovation, and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today's economy is fundamental to business.
Entrepreneurship, Innovation, and Technology aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development, and open innovation, while taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things, and blockchain. Finally, the book describes and analyzes how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy.
This book will prove to be a vital text for any student, specialist, or practitioner looking to succeed in the field.
Contents
Acknowledgements
Chapter 1: Stages of the Entrepreneurial Lifecycle
1.1 Introduction
1.2 Business Opportunities
1.3 Ideation and Testing: Ideas, Products, and Customers
1.4 Business Model Generation
1.5 Resource Acquisition
1.6 Management and Execution
Case Study Nº1 The McDonald's Story: The Founder
Case Study Nº2 Data-Driven Innovation: The Case of Luko
1.7 Essential and Additional Resources
Chapter 2: Business Model Innovation Processes
2.1 Introduction
2.2 Business Models
2.3 The Technological Basis of Disruption
2.4 Disruptive Innovation
2.5 Business Model Innovation
2.6 Application of Information Technology into the Innovation of Business Models
Case Study Nº3 Disruptive Innovation of the Automotive Industry
Case Study Nº4 Tesla's High-End Disruption Model
2.7 Essential and Additional Resources
Chapter 3: Methods and Tools for Innovation
3.1 Introduction
3.2 Methods of Innovation
3.3 Theories of Innovation
3.4 Tools for Innovation
Case Study Nº 5 Disruptive Innovation in the Education Sector
Case Study Nº 6 Insurtech Community Hub (ICH) and Bdeo
3.5 Essential and Additional Resources
Chapter 4: Entrepreneurial Skills
4.1 Introduction
4.2 Adaptability
4.3 Find and Manage People
4.4 Managing Cash Effectively
4.5 Focus on Customers
4.6 Selling
4.7 Humility
4.8 Creating and Managing Alliances
4.9 Creativity and Innovation
4.10 Optimism and Inspiration
Case Study Nº 7: Imogen Heap - Will There Be a Blockchain Revolution?
Case Study Nº 8: New Methods for Digital Skills Education in Developing Countries
4.11 Essential and Additional Resources
Chapter 5: Entrepreneurship and Innovation Management, an Integrative Approach
5.1 Introduction
5.2 Managing the Entrepreneurial Journey
5.3 Business Model Innovation
5.4 Innovation Methods and Tools
5.5 Becoming a Successful Entrepreneur
5.6 Final Reflection
Case Study Nº 9: The Entrepreneurial Journey of Airbnb
Case Study Nº 10: Deki - A Charity, Evolving Over Time
5.7 Essential and Additional Resources
Index
