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Full Description
Business transformation typically involves a wide range of visualisation techniques, from the templates and diagrams used by managers to make better strategic choices, to the experience maps used by designers to understand customer needs, the technical models used by architects to propose possible solutions, and the pictorial representations used by change managers to engage stakeholder groups in dialogue. Up until now these approaches have always been dealt with in isolation, in the literature as well as in practice. This is surprising, because although they can look very different, and tend to be produced by distinct groups of people, they are all modelling different aspects of the same thing. Visualising Business Transformation draws them together for the first time into a coherent whole, so that readers from any background can expand their repertoire and understand the context and rationale for each technique across the transformation lifecycle. The book will appeal to a broad spectrum of readers involved in change, whether that is by creating change models themselves (strategists, architects, designers, engineers, business analysts, developers, illustrators, graphic facilitators, etc.), interpreting and using them (sponsors, business change managers, portfolio/programme/project managers, communicators, change champions, etc.), or supporting those involved in change indirectly (trainers, coaches, mentors, higher education establishments and professional training facilities).
Contents
List of Figures, Acknowledgements, About the Authors, Chapter 1. Introduction, Context for the book, The role of models and visualisation, Key propositions of the book, Our motivation for writing this book, Who the book is for and why, How we have organised the book, About the examples in the book, About our terminology, PART I Models and transformation, Chapter 2. Models in context, What do we mean by 'model'? What is 'modelling transformation'?, What is a system?, Meaning and mental models, How do we classify models of change?, , Chapter 3. The transformation journey, The approach to change, Programmes: Upgrading the machine, Design Thinking: Responding to the environment, Systemic approaches, Developing a portfolio of paradigms, Where to next? PART II A journey along the Visualisation Continuum, , Chapter 4. Pictures, Rich Pictures, Enter 'Visual Thinking', The role of the facilitator, Chapter 5. Templates and ad hoc visuals, Mainstream frameworks and visual fitness, Visual resonance, Common models, Chapter 6. Diagrams, Unstructured diagramming, Conventional diagrams, Systems diagrams, Diagramming: A review, Chapter 7. Standards-based visuals, Foundations of standards-based visuals, Types of standards-based visuals, Further insights into standards-based visuals, PART III Pursuing shared meaning, Chapter 8. Finding shared meaning in models, Moving beyond boxes and lines, Marketing: Learning from the 'meaning industry', Architecture and engineering: Creating digital counterparts, Levels of abstraction, User experience design, Views of the future, Chapter 9. Using visual language effectively, Maximising shared meaning, Are the elements represented familiar to the audience? Are the elements represented in an experiential way?, Are the metaphors familiar?, Are the principles of visual perception applied?, Does the appearance harmonise with the structure?, , Chapter 10. Epilogue, Index, ,
