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Full Description
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.
This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the most significant global crisis ever, as well as significant technology advances and issues related to sustainability.
New features and topics in this fourth edition include:
New international tourism, hospitality and events case studies from both SMEs and large-scale businesses are integrated throughout to show applications of strategic management theory. New Technology Focus short cases are included, as well as longer combined sector case studies on topics such as COVID-19 impacts
A new chapter on sustainability and corporate social responsibility explores how the principles of sustainability can be incorporated into the strategy of tourism, hospitality and events organizations
Technology is integrated into all chapters, looking at big data, artificial intelligence, the external political environment, social media and e-marketing, absorptive capacity and innovation
Impacts and implications of COVID-19 are discussed, considering industry responses, financial implications and future emergent strategies
A contemporary view incorporates the broad range of academic literature and industry developments that have emerged in recent years and provides a particular focus on smaller organizations, recognizing their key role
Web support for tutors and students provides explanations and guidelines for instructors on how to use the textbook and case studies, additional exercises and video links for students
This book is written in an accessible and engaging style and structured logically, with useful features throughout to aid students' learning and understanding. It is an essential resource for tourism, hospitality and events students.
Contents
Part 1: Strategy and the Tourism, Hospitality and Events Contexts 1. Strategy and Strategic Objectives for Tourism, Hospitality and Event Organizations. 2. Introduction to Strategy for Tourism, Hospitality and Events. Part 2: Analysing the Internal Environment. 3. Tourism, Hospitality and Event Organizations - The Operational Context: Sources of Competitive Advantage. 4. Tourism, Hospitality and Event Organizations - The Human Resources Context. 5. Tourism, Hospitality and Event Organizations - The Financial Context. 6. Tourism, Hospitality and Event Organizations - The Products and Markets Context. Part 3: Analysing the External Environment and SWOT. 7. The External Environment for Tourism, Hospitality and Event Organizations - The Macro Context. 8. The External Environment for Tourism, Hospitality and Event Organizations - The Competitive Context. 9. SWOT Analysis for Tourism, Hospitality and Event Organizations. Part 4: Strategic Options. 10. Competitive Strategy for Tourism, Hospitality and Event Organizations. 11. Strategic Directions for Tourism, Hospitality and Event Organizations. 12. Strategic Methods of Development for Tourism, Hospitality and Event Organizations. 13. Strategic Evaluation and Selection for Tourism, Hospitality and Event Organizations. Part 5: Strategy in Action. 14. Strategic Implementation for Tourism, Hospitality and Event Organizations. 15. International and Global Strategies for Tourism, Hospitality and Event Organizations. 16. Sustainability Strategy for Tourism, Hospitality and Event Organizations. 17. Strategic Management for Tourism, Hospitality and Event Organizations - Strategy in Practice. Part 6: Case Analysis for Tourism, Hospitality and Events. Case Study Summary. Case/Chapter Correlation. Case 1 Competing or Cooperating in the Airline Industry: Strategic Alliances or Going it Alone?. Case 2 Thomas Cook vs TUI: Survival of the Fittest. Case 3 Queensland Australia: Tourism and Events - Strategic Positioning and Promotion. Case 4 IHG - Competing on the World Stage. Case 5 RX - Strategic Issues for a Leading Events Management Company. Case 6 Airbnb: Back to the Future - a 'Disruptor' for Global Hospitality.
