Full Description
This accessible and engaging textbook helps students to get to grips with key concepts, issues, and practices in social science research through the use of fun and informative illustrations and examples.
Written and illustrated by an experienced teacher of research methods in the social sciences, each chapter explains research concepts while using everyday examples and illustrations to make applied research comprehensive to students. It explains the step-by-step process for carrying out research through a range of topics and approaches, including survey research, research ethics, sampling, and experimental research. Chapters also include learning objectives, class activities, key terms, helpful hints, and suggestions for further reading.
This book will be essential reading for any undergraduate research methodology class in the social sciences.
Contents
Introduction 1. Research Methods: An Overview 2. Research Steps 3. Research Ethics 4. Defining and Measuring Concepts 5. Sampling 6. Collecting Primary Data: Survey Research Methods 7. Collecting Primary Data: Experiment Research Methods 8. Collecting Primary Data - Qualitative Methods: Focus Groups, Observation, Intensive Interviews 9. Data Organization, Report Writing, and Presentation
