Full Description
This is the first critical, in-depth academic study of FC Barcelona (also known as Barça), one of the world's great football clubs, exploring the historical, political, cultural and commercial dimensions of this global sporting institution.
The book examines why and how the club grew from its genesis as a small sporting organisation in the developing urban landscape of Barcelona in 1899 to become a contemporary giant that has both shaped and transcended football. It considers how globalisation, cultural identity and political ideology can help us to understand the development of Barça, but also how the growth of the phenomenon of FC Barcelona helps us to better understand those forces shaping contemporary global societies. It brings together leading scholars from around the world to examine key themes such as governance, regional and national politics, storytelling, fandom, digital media, branding, commercialisation and sport diplomacy, exploring topics such as the European Super League fiasco and the rise of Lionel Messi as a global icon. It also includes a series of chapters looking at the importance of FC Barcelona around the world, including in Latin America, the United States, Africa and East Asia.
This illuminating, multi-disciplinary study of FC Barcelona is essential reading for anybody with an interest in football, Catalonian politics and culture, or the history, politics, culture and business of sport.
Contents
Introduction: FC Barcelona, a Club Apart or Just Like All the Rest?, Part I: History and Political Culture, 1. FC Barcelona, Football, Politics and Culture: Foundations and Legacies, 2. The Transformation of FC Barcelona from 'More Than a Club' to a Global Brand, 3. FC Barcelona, Governance, Democracy and the Commercial Impulse: Striking the Balance, 4. Presidential Politics in FC Barcelona and Power in Contemporary Catalonia, 5. Politics, Identity, Capitalism and Desire: An Anthropologist Reports from Camp Nou, Part II: Media, Cultures, and Identities, 6. Folklore, Narratives and Metanarratives: The Commodification of FC Barcelona's Storytelling, 7. FC Barcelona and Media Representations: Scottish Perspectives, 8. A Historical Perspective on Fan Cultures at FC Barcelona: Spectators, Supporters and Hooligans, 9. FC Barcelona and Digital Communication in the Twenty-First Century: Strategy, Values and Entertainment in a Brave New World, Part III: Brands and Commodities, 10. Studying FC Barcelona as a Corporate Body: How to Become a Global Entertainment Multinational in the Post-COVID Era, 11. Sport Diplomacy and Sport Place Branding in the Metropolitan, National and International Space: Promoting FC Barcelona and Catalonia, 12. FC Barcelona and the European Super League: Necessity and Desire, Part IV: FC Barcelona and its International Markets, 13. Lionel Messi as a Global Icon: The Player as Personal Brand in the History of FC Barcelona, 14. FC Barcelona and the Middle Eastern, Chinese and Asian Markets: Eastern Frontiers, 15. FC Barcelona in the United States: A Situational Assemblage, 16. FC Barcelona and Africa: The Blind Spot of Corporate Communication, Conclusion: A Catalan Club or a Global Superpower?
