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Full Description
Sport is both a global business and a vehicle for social inclusion and community development. This book examines key performance areas in sport management that cut across cultural, economic and geographical borders, from both commercial and social justice perspectives.
Written by leading sport management and sport development scholars from around the world, the book highlights international management challenges, suggests appropriate management practices, and raises questions to stimulate further debate. From a commercial sport management perspective it explores key topics including the management of sport communication in an age of digital media, crowd funding in sport, managing government and commercial alliances, and managing power and politics in sport. From a social justice perspective, it examines issues including sport volunteer management, the management of sport for inclusion, and academic partnerships in international sport management.
Offering an authoritative survey of contemporary international sport management, as well as signposts for future research and practice, this is fascinating reading for all students, researchers and practitioners working in sport management or sport development.
Contents
Introduction
Anneliese Goslin, Darlene Kluka, Rosa López de D'Amico, and Karen Danylchuk
Part I: COMMERCIAL PERSPECTIVES ON SPORT MANAGEMENT
1. Integrative framework for international sport business management and its macro-environment
Anneliese Goslin and Darlene Kluka
2. Strategic visionary management as enabler of commercial sport management
Euisoo Kim, Tyreal Yizhou Qian, and James J. Zhang
3. Managing sport communication in the age of digital media
Marcel Fahrner and Verena Burk
4. Crowd funding in sport management
Ming Li and Yu Huang
5. The influence of power and politics in sport
Spencer Harris and Mathew Dowling
6. Technology and sport marketing
Brenda Pitts
7. Government and commercial alliance in sport
Jerónimo García-Fernández, Pablo Gálvez-Ruiz, Salvador Angosto-Sánchez, and Moisés Grimaldi-Puyana
Part II: SOCIAL JUSTICE PERSPECTIVES ON SPORT MANAGEMENT
8. Managing community development through sport
Bella Bello Bitugu, Austin Wontepaga Luguterah, and George Ahiable
9. Paradigm shifts in volunteer management
Engela van der Klashorst
10. Managing sport and inclusion
Mary A. Hums
11. Networks and academic partnerships in international sport management
Colleen Colles and Heather Alderman
