Full Description
Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed.
Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume.
This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences.
Contents
PART 1: Communication Research Perspectives, 1. The organisation of Japanese Hospitality: A Narrative Analysis of "Omotenashi", 2. Communication Strategies used by Women Immigrant Entrepreneurs to Cope with Ethnic Challenges, 3. Communication as Terrorism, Terrorism as Communication: A Thematic Analysis of Islamic State Communication, 4. Exploration into Communication Fidelity in Telemedicine, 5. Identifying Scientific Trends through Recombinant Memetics, 6. Online Photosharing as a Communication Paradigm: A Discourse Approach to Instagram, PART 2: Research Perspectives in Social Media, 7. The Utilisation of Social Media Platforms for Brand Image and Market Position Development among SMEs, 8. Social Media and Issues of Political Consciousness and Political Change in Algeria, 9. The Effects of Financial Literacy and Social Media on Financial Behaviour, 10. The Influence of Social Media in Marketing Events, 11. To What Extent are Credibility and Attractiveness of Social Media Influencer Important in Developing Positive Brand Image and Customer Attitude?, 12. Kenyan Women and their Use of Social Media for their SMEs, 13. Impact of Social Media on the Buying Decision-making Process of Leisure and Recreation Products, 14. Big Social Data: Relationships Among Privacy, Security, and Trust, 15. AI-enabled Bot and Social Media: A Survey of Tools, Techniques, and Platforms for the Arms Race, PART 3: Conclusion, 16. Research Direction in CommSocMed: Quo Vadis?
