Social Media Analytics, Strategies and Governance

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Social Media Analytics, Strategies and Governance

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 250 p.
  • 言語 ENG
  • 商品コード 9781032153605
  • DDC分類 302.231

Full Description

Social media has spread rapidly on the global stage, driving consumers' attention and influence, both consciously and subconsciously. Whilst this type of platform may have been initially designed as a tool for open communication and expression, it is also being utilized as a digital tool, with widescale use cases. The intelligence explosion, information overload and disinformation play a significant part regarding individual, group and country perceptions. The complex nature of this data explosion created an increasing demand and use of artificial intelligence (AI) and machine learning (ML), to help provide 'big insights' to 'big data'. AI and ML enable the analysis and dissemination of vast amounts of data, however the ungoverned pace at which AI and autonomous systems have been deployed, has created unforeseen problems. Many algorithms and AI systems have been trained on limited or unverified datasets, creating inbuilt and unseen biases. Where these algorithmic tools have been deployed in high impact systems, there are documented occurrences of disastrous decision making and outcomes that have negatively impacted people and communities. Little to no work had been conducted in its vulnerability and ability to exploit AI itself. So, AI and autonomous systems, whilst being a force for societal good, could have the potential to create and exacerbate societies greatest challenges. This is a cohesive volume that addresses challenging problems and presents a range of innovative approaches and discussion.

Contents

1. Advancing Governance of News Provenance Posted on Social Media Platforms with The Use of Blockchain Technology 2. The Forensic Investigation of Misinformation on Social Media 3. Data Protection and Privacy in the Ambient Assisted Living System for Patients with Mild Cognitive Impairment 4. Evaluating Countermeasures for Detecting Misinformation Attacks on Stock Exchange Market 5. Profiling and Predicting Malware Threats during COVID-19 Pandemic 6. Research into Modern-day Domestic Abuse and Digital Coercive Control: Focus on How a Framework could Assist Stakeholders with Technical Evidence Gathering in Order to Incriminate Abusers 7. The Issues and the Misinformation that Social Media Creates and in Particular How This is Dealt with in Asia 8. Are We in Trouble? An Exploration on Crime during Natural Disasters and Pandemics 9. A Critical Analysis of the Dark Web Challenges to Digital Policing 10. Multimedia Privacy and Security landscape in the Wake of AI/ML 11. An Explanation into Social Media

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