Full Description
An indispensable guide to visual ethics, this book addresses the need for critical thinking and ethical behavior among students and professionals responsible for a variety of mass media visual messages.
Written for an ever-growing discipline, authors Paul Martin Lester, Stephanie A. Martin, and Martin Rodden-Smith give serious ethical consideration to the complex field of visual communication. The book covers the definitions and uses of six philosophies, analytical methods, cultural awareness, visual reporting, documentary, citizen journalists, advertising, public relations, typography, graphic design, data visualizations, cartoons, motion pictures, television, computers and the web, augmented and virtual reality, social media, the editing process, and the need for empathy. At the end of each chapter are case studies for further analysis and interviews with thoughtful practitioners in each field of study, including Steven Heller and Nigel Holmes. This second edition has also been fully revised and updated throughout to reflect on the impact of new and emerging technologies.
This book is an important resource for students of photojournalism, photography, filmmaking, media and communication, and visual communication, as well as professionals working in these fields.
Contents
Preface: Welcome to Your Personal Visual Ethics Journey 1. Philosophical Underpinnings for Visual Ethics 2. Visual Ethics Analytical Procedures 3. Cultural Awareness and Visual Ethics 4. Visual Reporting Ethics 5. Documentary Ethics 6. The Ethics of Citizen Journalists 7. Advertising Ethics 8. Public Relations Ethics 9. Typography Ethics 10. Graphic Design Ethics 11. Data Visualization Ethics 12. Cartoon Ethics 13. Screened Media Ethics 14. Augmented, Mixed, and Virtual Reality Ethics 15. Social Media Ethics 16. Editing Ethics Conclusion: Let Empathy Be Your Guide
