Full Description
This collection explores the mediation of a wide range of processes, texts, and practices in contemporary digital environments through the lens of a multimodal theory of communication.
Bringing together contributions from renowned scholars in the field, the book builds on the notion that any form of digital communication inherently presents a rich combination of different semiotic modes and resources as a jumping-off point from which to critically reflect on digital mediation from three different perspectives. The first section looks at social and semiotic practices and the implications of their mediation on artistic production, cultural heritage, and commerce. The second part of the volume focuses on dynamics of awareness, cognition, and identity formation in participants to digitally-mediated communicative processes. The book's final section considers the impact of mediation on shaping new and different types of textualities and genres in digital spaces.
The book will be of particular interest to scholars, researchers and students in multimodality, digital communication, social semiotics, and media studies.
Contents
The Digital Mediation of Knowledge, Representations and Practices through the Lenses of a Multimodal Theory of Communication
Ilaria Moschini, Maria Grazia Sindoni
Section A. The Digital Mediation of Practices
Art as Research into Semiotic Technology. The Case of David Hockney's Digital Art
Theo van Leeuwen, Christian Mosbæk Johannessen
What Happened to the Artist? Representation and Positioning in Art Museum Websites
Jennifer Blunden
"A War to End All Wars": Re-enacting and Re-embodying War Discourse. A Multimodal Analysis of Agency at WWI Galleries
Mariavita Cambria
Website Interactivity as Representations of Social Actions? Developing a Social Semiotic Discourse Approach to Interaction Design
Søren Vigild Poulsen
Section B. Awareness, Identities and Cognition in Digital Mediation
Interrelation: Gaze and Multimodal Ensembles
Jarret Geenen, Jesse Pirini
"I'm So Confused!". Social Reading Practices and Their Semiotic Affordances on Goodreads
Susanne Reichl, Miriam Mayrhofer and Christina Schuster
Interactivity and Multimodal Cohesion in Digital Fairy Tales
Victoria Yefymenko
A Look Back at Early Economics Blogs: a Multimodal Analysis of Indexicality and Identity Construction
Franca Poppi
Section C. The Digital Mediation of Texts and Genres
Multimodality and Genre Evolution. A Decade-by-decade Approach to Online Video Genre Analysis
Anthony Baldry
Video Abstracts: Methodological Reflections When Analyzing a Nascent Genre and its Associated Scientific Community
Francesca Coccetta
Healthy Pic Hashtagging in Twitter: the Role of Infographics in #AntibioticGuardian
Anna Franca Plastina
Towards a Framework for Video Mediated "Cooper-action". Discourse Practices, Bonding and Distance in Synchronous and Asynchronous Digital Video Spaces
Maria Grazia Sindoni, Ilaria Moschini
