Consumer Behaviour in Hospitality and Tourism

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Consumer Behaviour in Hospitality and Tourism

Dixit, Saurabh Kumar (EDT)/ Lee, Kuan-Huei (EDT)/ Loo, Poh Theng (EDT)

ウェブストア価格 ¥11,588（本体¥10,535）
Routledge（2023/09発売）
外貨定価 US$ 55.99
ポイント 105pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 132 p.
言語 ENG
商品コード 9781032019369
DDC分類 338.4791

Full Description

Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations' products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector.

The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism.

The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.

1. Consumer behavior in hospitality and tourism

Saurabh Kumar Dixit, Kuan-Huei Lee and Poh Theng Loo

2. Visitors' satisfaction from ecotourism in the protected area of the Indian Himalayan Region using importance-performance analysis

Priya Bhalla and Prodyut Bhattacharya

3. How user-generated judgments of hotel attributes indicate guest satisfaction

Sangeetha Gunasekar and Sooriya Sudhakar

4. Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

Raouf Ahmad Rather, Shehnaz Tehseen, Murtaza Hassan Itoo and Shakir Hussain Parrey

5. Hotel's best practices as strategic drivers for environmental sustainability and green marketing

Chindu Chandran and Prodyut Bhattacharya

6. Evaluation of official destination website of Maharashtra state (India) from the customer perspectives

Harshada Rajeev Satghare and Madhuri Sawant

7. Consumer engagement in village eco-tourism: A case of the cleanest village in Asia - Mawlynnong

Neeraj Sharma and Bijoylaxmi Sarmah

8. Recycling on vacation: Does pro-environmental behavior change when consumers travel?

Jason Oliver, Stefanie Benjamin and Hillary Leonard