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Full Description
Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.
Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.
Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media, and streaming, and a basic introduction to data analytics for the music business.
This book gives access to resources about artist management and the music business at its companion website, www.artistmanagementonline.com.
Contents
List of Figures
List of Tables
Chapter 1 - Artist Management Principles
Chapter 2 - Preparing to Manage
Chapter 3 - Entrepreneurship
Chapter 4 - The Artist Prepares to be Managed
Chapter 5 - Lessons in Artist Management
Chapter 6 - The Indie Artist
Chapter 7 - The Artist Management Contract
Chapter 8 - A Planning Primer for the Artist Manager
Chapter 9 - The Artist as a Business and a Brand
Chapter 10 - Income from Live Performance
Chapter 11 - Income from Songwriting
Chapter 12 - Income from Recording
Chapter 13 - Conducting Business for the Artist
Chapter 14 - Mentors, Coaches and Leaders
Appendix A
Appendix B
Appendix C
Appendix D
Appendix E
Appendix F
Epilogue
Index
