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Full Description
Designed to increase confidence, help you recognise different question types and manage test anxiety. Questions provide practice opportunities to help you improve your ability to recall knowledge. Your familiarity with exam language will increase with a focus on command words, time management and marks breakdowns. This text has not been through the endorsement process for the Cambridge Pathway. Any references or materials related to answers, grades, papers or examinations are based on the opinion of the author(s). The Cambridge International Education syllabus or curriculum framework associated assessment guidance material and specimen papers should always be referred to for definitive guidance.
Contents
Contents; How to use this series; How to use this book; Exam skills; Unit 1 Understanding business activity; 1 Business activity; 2 Economic sectors; 3 Enterprise, business growth and size; 4 Types of business organisations; 5 Business objectives and stakeholder objectives; Exam practice 1; Unit 2 People in business; 6 Human resource management (HRM); 7 Organisation and management; 8 Methods of communication; 9 Motivating employees; Exam practice 2; Unit 3 Marketing; 10 Marketing and the market; 11 Market research; 12 Marketing mix: product; 13 Marketing mix: price; 14 Marketing mix: place; 15 Marketing mix: promotion; 16 Marketing strategy and legal controls; Exam practice 3; Unit 4 Operations management; 17 Production of goods and services; 18 Costs, scale of production and break-even analysis; 19 Quality of goods and services; 20 Location decisions; Exam practice 4; Unit 5 Financial information and decisions; 21 Business finance; 22 Cash flow forecasts; 23 Statement of profit or loss; 24 Statement of financial position; 25 Analysis of accounts; Exam practice 5; Unit 6 External influences on business activity; 26 Economic issues 1; 27 Business and the international economy; 28 Environmental and ethical issues; Exam practice 6



