- ホーム
- > 洋書
- > 英文書
- > Psychology
Full Description
In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.
Contents
1. Introduction to Digital Behavior; 2. In Pursuit of Pleasure; 3. Digital Operant Box; 4. Anticiapting Anticipation; 5. Our Internal States as a Source of Motivation; 6. Human Beings as Psychological Entities; 7. Behavioral Competition; 8. Methodology for the Design of Digital Behaviors; 9. Ethics in Digital Behavior Design; Glossary; References; Index.
