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Full Description
In Seeing Matters, Sarah Awad offers a psychological exploration of how images shape our actions, perceptions, and identities. She examines how we use images to symbolically and materially influence the world, others, and ourselves, while also revealing how the images around us shape our thoughts, emotions, and memories. Awad investigates the social and political dynamics of visual culture, questioning who is seen, how they are portrayed, and why these representations matter. By using clear language and real-world examples, she makes complex theories accessible to readers, offering diverse methodological approaches for analyzing a wide range of image genres - such as graffiti, digital memes, photojournalism, and caricatures. This comprehensive analysis addresses the politics of visual representation, making the book an essential guide for researchers across disciplines, while providing valuable insights into how images impact society and our everyday lives.
Contents
Part I. The Image and What We Do With It: 1. Why a Psychology of the image?; 2. Theoretical conception of the image; 3. What we do with the image; Part II. The Social Life of Images: An Analytical Framework: 4. The birth of the image; 5. The body of the image; 6. The Environment of the image; 7. The viewing of the image; 8. The development of the image; 9. The death and after-life of the image; 10. Concluding thoughts - The mattering of the image; Appendix I.
