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Full Description
This comprehensive textbook is designed to equip researchers, academics, and students with the essential tools and knowledge needed to conduct advanced research across various disciplines.
The book addresses crucial aspects of research dissemination and publication, offering insights into scholarly writing, manuscript preparation, and the peer review process, empowering researchers to effectively communicate their findings and contribute to their respective fields. It covers salient topics such as formulating research questions, designing research studies, and selecting appropriate research methodologies. It emphasizes the importance of rigorous and ethical research practices and explores strategies for conducting literature reviews and synthesizing existing knowledge. It also delves into advanced quantitative and qualitative research methods, offering detailed explanations of statistical analyses, data collection techniques, and sampling strategies.
Throughout the book, real-world examples, case studies, and practical exercises are integrated to enhance understanding and application of the concepts discussed to equip the readers with the knowledge, skills, and confidence to push the boundaries of knowledge and make a lasting impact. It will serve as an invaluable resource for students, researchers, academics, and industry professionals seeking to enhance their research skills and elevate the quality and impact of their scholarly work.
Contents
1 The Foundations of Business Research 2 Formulating a Research Problem 3 Literature Review 4 Hypothesis Foundation 5 Research Design 6 Research Planning and Sample Design 7 Data Collection 8 Scaling Techniques 9 Hypothesis Testing 10 Analysis and Hypothesis Testing 11 Testing and Data Analysis Bibliography Index
