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Full Description
DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business! IF YOU'D LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you!
IN THIS BOOK---DISCOVER...
* Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question!
* Two kinds of CLARITY essential for marketing success---missing from most businesses
* THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition
* The 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to
* A most radical, revolutionary change to your entire approach to selling---why the sale delayed can be the sale more easily made!
* The Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection
* The Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you
INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising.
PLUS, MONEYMAKING SECRETS & LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar , Dave Thomas (Wendy's), and Avatar.
Contents
Introduction by Dan S. Kennedy:
Foreword #1 by James Brinkley
Foreword #2 by Deborah Brinkley Kessler
Preface by Chip Kessler
Abbreviated History of Dr. John Brinkley
21 Principles of John R. Brinkley Marketing
Ch. 1: No Substitute For Authority
Ch. 2: In Search of MAXIMUM Authority
Ch. 3: Turning Ideas Into Action
Ch. 4: Fire. Aim.
Ch. 5: The Whole of the Sum
Ch. 6: In The Business Of Being
Ch. 7: Offering a Cure
Ch. 8: Choose to Sell What People Want
Ch. 9: There's Nothing You Can't Get, IF...
Ch. 10: An End to Selling 'Stuff'
Ch. 11: Media, NOT Manual Labor
Ch. 12: Why Not YOU?
Ch. 13: Set The Stage for Success
Ch. 14: Sale Delayed, Sale More Easily Made
Ch. 15: Do You Have 'What It Takes'?
Ch. 16: John Brinkley's GREATEST Secret
Ch. 17: Others Singing Your Praises
Ch. 18: EXTREME Measures
Ch. 19: The Power of Audacity
Ch. 20: The Sources of Power
Ch. 21: Price Elasticity Prescription
Ch. 22: What Others Cannot Have
Ch. 23: Know Thy Customer. He's Probably...
Ch. 24: Look! Up in the sky! It's...
Ch. 25: Larger Than Life---And Then Some
Ch. 26: The Power of TIME and PLACE
Ch. 27: YOUR Place, YOUR Time
Ch. 28: Lemonade From Lemons
Ch. 29: What WILL You DO?---To Succeed?
Ch. 30: Put Your Dukes Up
Ch. 31: Maximum-Strength Positioning
Ch. 32: Who Are You? What Do You Stand For?
Ch. 33: Re-Invention on a Grand Scale
Ch. 34: Two Judges
Ch. 35: Dogged Pursuit
Ch. 36: SYSTEM For Success
Bonus 1: Meet Samuel Griffith Brinkley
Bonus 2: Dr. John Brinkley ON THE RADIO
