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Full Description
Many clients ask me the same questions, so I find myself saying the same things, giving the same advice, and sharing the same stories. The underlying message is "use a professional". But I recognise that, when you're starting out or on a low budget, there are times when you'd rather do it yourself. This book tells you how.
Contents
What's this book about? When should I start marketing? How do I differentiate myself? How do I set the right price? What classic marketing theory do I need to know? What's modern-day marketing? How do I choose the right marketing channel? Why are newsletters so important? How can I get free editorial coverage? How should I brief creative people? Secrets of writing a compelling headline What should my opening message be? Writing from your customer's point of view Where to get new marketing ideas What makes a great copywriter? How do I write a sales letter that gets results? How can I make my copy sing? Are there any other marketing tricks I need to know? Argh, how do I remember all that? Why is proofreading so important? BONUS TIPS FOR START-UPS What's in a name? What do I need to know about logos? What format should I go for? Print basics What colours should I choose? What fonts should I choose? 10 final tips About the author
