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基本説明
New in paperback. Hardcover was published in 1994. Competitive advantage, so hotly pursued today, has often proved elusive - despite huge investments in technology, research, and marketing.
Full Description
"Competitive Advantage Through People" explores why - despite long-standing evidence that a committed work force is essential for success - firms continue to attach little importance to their workers. The answer, argues Pfeffer, resides in a complex web of factors based on perception, history, legislation, and practice that continues to dominate management thought and action. Yet, some organizations have been able to overcome these obstacles. In fact, the five common stocks with the highest returns between 1972 and 1992 - Southwest Airlines, Wal-Mart, Tyson Foods, Circuit City, and Plenum Publishing - were in industries that shared virtually none of the characteristics traditionally associated with strategic success. What each of these firms did share is the ability to produce sustainable competitive advantage through its way of managing people. Pfeffer documents how they - and others - resisted traditional management pitfalls, and offers frameworks for implementing these changes in any industry.
Contents
Acknowledgments Part ISustained Success 2. What Effective Firms Do with People 3. The Evidence for Slow Learning and Unrealized Potential Part II: Barriers to Doing the Right Thing 4. Wrong Heroes, Wrong Theories, Wrong Language 5. Overcoming History 6. Labor Laws, Lawyers, and Litigation: Friends or Foes of Work Place Change? 7. Employee Organizations: Their Effects and Role in Work Place Reform 8. Resistance from Within Part III: Prospects for Change 9. The Promise of the Quality Movement 10. Making the Change Notes IndexNER(01): WOW
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